Assistant Property Marketing Manager at Home Universal

Job Description:

• The Assistant Property Marketing Manager will support the Property Marketing Manager in executing comprehensive marketing strategies and campaigns aimed at promoting properties, enhancing brand visibility, and driving sales and rentals. This role involves working closely with internal teams, external partners, and stakeholders to develop and implement marketing plans, manage property listings, coordinate events, and produce engaging content for various platforms. The ideal candidate will have a strong passion for real estate marketing, a creative mindset, and the ability to analyze market trends and adapt strategies accordingly.

Key Responsibilities:

• Assist in developing and implementing marketing strategies for various properties, including residential, commercial, and mixed-use developments.
• Create and manage content for digital and print marketing materials, such as brochures, social media posts, newsletters, websites, and email campaigns.
• Coordinate property listing activities, including photography, videography, and virtual tours, ensuring that all listings are up-to-date and accurately represent the properties.
• Support the planning and execution of property-related events, such as open houses, trade shows, and exhibitions.
• Conduct market research and competitor analysis to identify market trends, opportunities, and areas for improvement.
• Collaborate with the sales team to develop and distribute promotional materials and sales tools.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to achieve optimal results.
• Manage relationships with external vendors, such as advertising agencies, photographers, and graphic designers.
• Maintain the marketing calendar and ensure all marketing activities are completed on schedule.
• Provide administrative support to the Property Marketing Manager, including preparing reports, maintaining databases, and coordinating meetings.

Experience and Expertise:

• 2-4 years of experience in real estate marketing, property management, or a related field.
• Demonstrated experience in digital marketing, including social media management, email marketing, and content creation.
• Proven ability to develop and implement marketing campaigns that drive results.
• Experience with marketing analytics tools and techniques, with the ability to interpret data and make informed decisions.
• Strong project management skills, with the ability to handle multiple tasks and deadlines effectively.

Education:

• Bachelor’s degree in Marketing, Real Estate, Business Administration, Communications, or a related field.
• Professional certifications in marketing or real estate (e.g., Certified Marketing Professional, Real Estate Certification) are a plus.

Skills and Capabilities:

• Strong written and verbal communication skills, with the ability to create compelling content and deliver effective presentations.
• Creative thinking and problem-solving skills, with a keen eye for detail and design.
• Proficiency in marketing software and tools, such as Adobe Creative Suite, Canva, Google Analytics, and CRM platforms.
• Solid understanding of digital marketing trends and social media platforms.
• Strong interpersonal skills, with the ability to work collaboratively in a team-oriented environment.
• High level of organizational skills, with the ability to manage multiple projects and priorities.
• Analytical skills to assess marketing performance and provide actionable insights.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Training and Development:

• Ongoing training in digital marketing trends, tools, and techniques.
• Regular workshops or courses in real estate marketing, customer engagement, and content creation.
• On-the-job training to enhance project management, communication, and collaboration skills.
• Opportunities for professional development and career growth within the company.

Overall Capabilities:

• Ability to support and execute comprehensive property marketing strategies.
• Strong analytical and creative capabilities to drive brand awareness and engagement.
• Ability to build and maintain strong relationships with clients, partners, and stakeholders.
• High adaptability and readiness to work in a dynamic, fast-paced environment.
• Strong ethical standards and professional integrity.